Amplify your story. Build Trust.

Reach the right audience with media relations strategies designed to maximise impact

We Work with Brands To Articulate Their Purpose and Highlight Their Impact

Ponder PR is a communications and public relations consultancy working with businesses across Australia to shape strategic messaging and enhance their media presence. Clients range from startups to multinational corporations and not-for-profits across industries spanning technology, retail, sustainability, legal and sport. I love working with the underdog, those organisations tackling prevalent societal issues and the progressive businesses, with passionate founders, that aren’t afraid to go against the grain.

Strategic Messaging
To create a unified and consistent brand identity

Media Relations
Builds journalist relationships and drives media coverage

SPOKESPERSON COACHING
Improving confidence and message outcomes

Discover Our Story

Strategic communications campaigns that map back to business goals

I am a true client partner that can work hand in glove with business leaders or act as an extension of an in-house or agency communications team. I am generous with my time and expertise. Furthermore, I am laser focused on achieving objectives that protect and enhance an organisation's reputation.

Reach Out for Clarity

What Our Clients Say

Since engaging Sinclair Communications several months ago, Roxy has been like an additional member of the SecondBite team.

She is incredibly knowledgeable about the media landscape, and makes great recommendations for increasing our awareness and gaining coverage in a very crowded landscape. She has exceptional media relationships and is able to turn around content in that is spot on, in a very timely manner (even with a sometimes limited brief!) .

Having Roxy supporting our media relations work is both valuable and reassuring.

Emma Watts

Director of Fundraising and Communications, SecondBite

This was my first time using a PR firm for my business and Roxy made the whole process easy and enjoyable. I was so impressed with her detailed research into my industry and as a result we achieved some amazing outcomes. I can't wait for our next project and I would highly recommend her for any business.

Adam Hewitt

Founder and CEO, Cyber Revolution

“Roxy Sinclair is a fantastic PR professional to work with. Her high level of professionalism combined with er thorough knowledge of the media landscape and industry, means she can be relied on to get the job done and also go over and above to get the best PR and media coverage outcomes. Coming from the not-for-profit sector, her generosity in sharing advice and feedback - from editing media releases to advising on angles that will interest particular journalists - is greatly valued. My organisation Good Return was very pleased with the outcomes of our recent PR campaign and would not hesitate to work with Roxy again. A powerhouse!"

Frances Mayall

Head of Marketing and Communications, Good Return

Roxy has been responsible for International Women’s Forum Australia’s (IWFA) newsletters delivered to 200 members for around two years. This engagement has recently also expanded to website content development. Roxy proactively comes up with new thought leadership article ideas, hosts interviews with subject matter experts and drafts insightful content with the goal to connect existing members and showcase all IWFA has to offer to prospective members. She drives the whole process, from development to completion with minimal management and nails the brief every time! She is proficient in MailChimp and passionate about women’s leadership. I would recommend her to anyone needing a safe pair of hands who can take a writing task and run with it.

Donna McDowall

Board Member and Communications Director, International Women’s Forum Australia

Roxy has all the magic ingredients you could ever hope from a PR agency. Knowledgeable, friendly, proactive, attentive and with a strong attention to detail. Those magic ingredients also come with her own recipe for success which combines being hands on with being strategic, methodical and adaptable. We have really enjoyed working with Roxy and have been impressed with the results gained working together.